When it comes to your business’s advertising and marketing, strategies are always changing and campaigns only last a few months. Because of this, you need to be constantly thinking of the next step and what will help your business thrive. Some marketing tactics will work better than others and figuring out what works for your business can make a campaign more successful.
At Portaboards, we offer mobile billboards that can help improve your advertising campaign and give you something unique and exciting to work with. We offer a variety of portable billboard types, allowing you to choose the perfect one for your needs. We also offer options to rent or buy one of our mobile billboard products. The question is, should you rent or buy?
While both options land you with an awesome portable billboard that can help your marketing campaign, depending on your business and needs, one may be a better option for you than the other. In this blog, we are going to talk a look at the benefits of each and which you should choose. Read on to learn more and be sure to check out our mobile billboard products today!
Benefits of Buying
Buying a mobile billboard can be extremely beneficial for your business. It allows you to use this unique advertising tool throughout multiple campaigns. You can own the billboard and continue to invest in new signage so that you can be keeping your advertising fresh and stick with your current campaigns.
You can have a basic sign for your mobile billboard that you use regularly, something that simply shows your brand, logo, location, site URL, or phone number so that you can constantly use it to gain brand recognition and draw people to your business. Think of a simple Nike billboard with the swoosh. It is not promoting anything new or a certain product, just the brand in general. This is a great type of signage to have for the mobile billboard that you can pull out between marketing campaigns.
You can then buy new signage for your mobile billboard based on the current campaign you are running, a new product you are releasing, a new location opening, or something similar. This will save you money in the long run — owning the actual equipment and only needing to invest in new signage.
If you believe that you will be using your mobile billboard often for different campaigns or to simply help your brand gain more recognition, buying a great option for you. And since we have so many different types of mobile billboards to choose from, you can find one or multiple that can help with your advertising campaigns.
Benefits of Renting
Renting is a great option for newer businesses or when you first want to test out a portable billboard for your campaign. Just like any other tool for advertising, not all of them work for every business. Some businesses may thrive on television commercials while others waste money with a TV ad. Some may benefit from a traditional billboard while others go unnoticed.
Because some methods work better than others, renting a portable billboard for your business the first time you try it can be more beneficial than jumping right in and investing in a mobile billboard. If this is your first time adding a portable billboard to your campaign, renting is a good choice. It’s similar to picking up a new hobby: you aren’t going to buy a new snowboard the first time you try snowboarding — you are going to rent until you realize this is something you want to stick with and then invest.
Renting is also a great option for those who have a new business. Until your business has started to make a profit and you know it will be around for a while, it is best not to buy a mobile billboard that you may only get to use once. The sad truth is that 20 percent of small businesses fail within their first year and 50 percent fair within the first five years. Until you know that your business will be successful, renting a mobile billboard may be a better option for you.
Try Portable Billboards
Whether you rent or buy, portable billboards are a great option for your business. This is a unique tool for advertising and can help make your business stand out. Whether you are simply spreading the word about your business or you are advertising a new product, location, or services, mobile billboards can help you get the job done and make it easier for you to target your audience.
Be sure to check out our mobile billboard products to find the one that will work best for your needs and business and contact us today! We can help determine whether renting or buying is a better option for you.