When it comes to billboards, it can be a challenge knowing what is going to work and what can help you create a successful billboard campaign. There are many different ways you can use to create a successful billboard, whether you choose humor to get people interested or you simply give them the facts.

There are several different methods that you can use to create a successful billboard. There are also some things you need to keep in mind when designing your billboard. Unlike other forms of advertising, such as social media posts or online advertisements, billboards are a little more permanent. This means they need to be planned out perfectly before you make any final decisions.

At Portaboards, we offer a variety of unique billboard options that can help you create the perfect billboard. Our billboards, unlike traditional billboards, are portable! This makes them even more eye-catching and perfect for creating a successful billboard campaign. In this blog, we are going to talk about different methods to use to create a successful and effective billboard campaign. Read on to learn more and find the perfect mobile billboard for your needs!

The Message

The message is everything. The message of your billboard is what gets your point across and draws people to your business. Unless you have an extremely well-known brand, such as Nike or McDonald’s, or a well-known brand in your community where you will be advertising, you are going to need to add some information to your billboard. There are a few methods you can use to do this.

Clear and Straightforward

One of the simplest ways to get the message across is to be clear and straightforward. Give people the information they need for what you are trying to sell or what they need to know about your business. If you are trying to tell people about your new restaurant location, give them the name, address, and anything else they may need to know. You can even add a little map that shows where in town your business is located, making it simple for them to find you. You may also want to add a phone number, URL, and any other info that may help potential customers learn more about your business. If this is your first billboard, a clear and straightforward message may be the best option.


There are a lot of ways to create a creative message for your billboard. Not everyone is creative, which makes this method a little more difficult than simply listing your information. But someone at your business may be more creative than you may think, so get the ideas flowing and workshop some unique ideas. A creative billboard is generally more eye-catching than one that simply lists your info, which means it may be more successful. When it comes to a creative billboard, the message often plays off of the image, so be sure to consider this when creating your billboard.


If you want to take your billboard one step further, a humorous message will make your billboard stand out even more. This is another tricky billboard design because you need to be able to convey what you are advertising while making a joke. You want everyone to get it and understand the message you are trying to get across. There is also a line that you shouldn’t cross. Some humor is not appropriate at all times, so be sure to think about how people may take it and if it will help or hurt your business.

No Message

Having no message on your billboard is a bold move and only works if you have a business that everyone knows. There are a few ways to create a billboard with no message. You can simply have your business name added without any other info or you can add your URL if you want people visiting your site. This is a good way to leave people wanting more and to get them curious, which could be beneficial and lead them to your business or site to learn more about what you can offer them. Again, there needs to be a lot of thought put into this type of billboard if you want it to be effective.

The Image

The image you use on your billboard will also make a big difference and can make or break your billboard. The image you use will depend on what you are advertising. If you are just advertising your business, show your logo and give all the necessary information. If you are advertising a new product or menu item, show a picture of the new item and tell people where they can get it.

If you are advertising your services, this is where you can get creative. If you own a painting company, you can show paint strokes covering up the words of your billboard, while still having the necessary info visible. If you own a custom home business, make your billboard look like the inside of a home that is in the process of being built.

The image can be creative or it can be simple. It can play off your message to create a unique and eye-catching mobile billboard, or it can be simple and give people the information they need quickly and easily.

Whatever type of image you choose, just make sure it works with the message and helps get the point across.

Things to Remember

When coming up with your mobile billboard design, there are a few things you need to remember.

It’s Mobile

The first thing you need to remember when designing your mobile billboard is that it is mobile. This means that your design may have to differ for static billboard designs. You can use the portability of your billboard to create a unique design that will be eye-catching. When you start to plan your billboard design, remember that you will likely be towing it behind a truck unless you park it somewhere near your business.

It’s Quick

Whether you are using a portable billboard or a traditional billboard, people only have a few seconds to look at them. This means that you need to make them easy to understand and easy to get the necessary information from. Don’t add too much information to your billboard, this will make it difficult for people to pick out the important stuff, which can ruin your chances at being successful.

Make It Easy

You will also want to make it easy to read. As people are driving past your mobile billboard or you are driving past people on the sidewalk, you will want them to be able to pick out the important information easily. Make sure your message or any words are big enough and that they are easy to read with the background.

Creating a successful portable billboard isn’t difficult, but there is a lot of thought that should go into it. Hopefully, these tips helped you and will give you a better sense of where to start. Be sure to check out our portable billboard products to find the perfect one for your business. We offer our portable billboard products to purchase or to rent, which allows you to make sure it is right for you! Contact us today to learn more and get started on your next successful billboard campaign!