Portable billboards are a great way to advertise your business in a unique way. When it comes to advertising your business as a whole, there are a few key pieces of information that needs to be added to your billboard. In previous blogs, we talked about using a portable billboard to advertise a service, product, and event. Each one used different elements to create effective and successful billboards. In this blog, we are going to talk about using a mobile billboard to advertise your entire business.
At Portaboards, we offer a variety of great portable billboard products that can help you advertise your business in a unique way. Our mobile billboards are available for rent or to buy, and come in a variety of sizes and styles, allowing you to find the perfect option for your business. Learn more and be sure to contact our team today!
Make the Name Obvious
If your main goal for your portable billboard is to advertise your business, your business name is the one thing that should stand out. Be sure that the name of your business is printed on the billboard in a large font, taking up most of the billboard. If your business name is part of your logo, you can just use that and make sure it takes up a large chunk of the billboard. Even if someone on the street sees your billboard but doesn’t see any of the other information, if they have your business name, they will be able to find out more information.
Make What You Do Obvious
It is also important to make what you do and what your business is obvious, unless your business name makes it obvious. If your business name doesn’t explain what type of business you own or what you do, be sure to add this to the billboard. This will help give people the information they need and make it easier for them to determine if your business is something they need in their lives. Keep it simple. You don’t need to add full-service descriptions or a full list of what you sell. Just a quick, few-word description is the best option.
Add Contact Information
You want to give potential customers a way to contact you, which is why it is important to add your contact information to your billboard. Contact information can be anything from the business phone number, email, and website to social media handles. If adding all of your contact information makes the billboard too cluttered, it is best to pick the contact information for the method that you answer most. If you respond to emails more than answering the phone, be sure to add your email address to your billboard.
Add Your Logo
Your logo is an essential part of your business. Your logo is what makes you recognizable and sets the tone for your brand. Think about some of the biggest companies around the world. They can simply add their logo to a billboard, without any words or other information, and everyone knows what brand it is. Adding your logo may not make your small business a worldwide company, but it can help make your brand more recognizable in your town! Again, if your business name is a part of your logo, use that to kill two birds with one stone.
Add a Location
If your business has a physical location, add the address! Especially if you own a small boutique or retail store that requires customers to physically come in and shop, you definitely want to add your address. This will help people know where you are located and easily find your store. If you own an online business, add the website URL. If you have a physical location, but your business does not require people to come in and shop, adding your address is not necessary. Think about whether it will be a beneficial addition to your billboard and make the decision from there.
When it comes to the design of your business billboard, it is best to keep it simple. Making your logo the only design element can be a great option. However, you do not want your billboard to be boring. Finding a balance between simple and eye-catching can be a challenge, but that is what you should be aiming for when it comes to your business billboard design. The point is to get the information out there quickly and easily without being overwhelming, but being eye-catching enough to actually make people look at your billboard.
A portable billboard for your business can be a great and unique way to advertise your business and spread the word around town. Be sure to add these elements to your business billboard to make it as informative and effective as possible.
Portaboards offers a variety of portable billboard products that make it easy to find the perfect option for you! Whether you need a simple two-sided billboard or a backlit billboard, we have you covered. Rent or buy your portable billboard today and start advertising your business like a pro! Contact us with any questions you may have.