To become a successful business, you need to spread the word about what services or products you offer. You need to become known and target a specific market. This does not happen overnight, it takes hard work and careful planning. Whether you want to spread the word about your new business or a new product launch, you need to advertise.
There are many different ways to advertise, from social media ads to TV commercials and billboards to radio ads. While some types of advertisements may work better than others in certain situations, most successful businesses use more than one type to advertise their business and products.
If the world of advertising is strange to you, you are not alone. Knowing where to start or what type of advertising you need to focus on can be tricky, but we can help! At Portaboards, we know a thing or two about advertising. In this blog, we are going to talk about some of the different forms of advertising, their benefits, and why you should use them! Read on to learn more and get started advertising your business!
Social Media Advertising
Social media advertising has become huge in recent years. It is a quick and easy way to get yourself in front of your target market. There are many benefits to social media advertising, but like everything else, there are also a few disadvantages.
We will start with the advantages. One of the main advantages is that you can build customer relationships and simply connect with your customers. You will be able to reach a wide group of people who are interested in your company or products. Retargeting ads, while they may be annoying, can be extremely effective. Retargeting ads are the ads that pop up on the side of your Facebook page after you have visited a site, it is a reminder that you may want something this company has to offer. For consumers, they can be annoying, but for business owners, they can be very effective.
One of the biggest disadvantages of social media advertising is that it can have a low ROI if the audience doesn’t convert. Depending on the business you own, what you are advertising, and what products you have to offer, social media may not be the best option for your business.
Radio advertising may seem old school, who listens to the radio anymore? While many people listen to music from their phone while driving, many people still rock out to the radio. Radio ads can be useful, but they are also simple to avoid if people have multiple stations they listen to. There are some advantages to radio advertising, however.
One huge advantage of radio is that it is enjoyed at all times throughout the day. Whether someone is driving to work, cooking at home, or listening at work, radio ads can be heard at all times. Since there is a huge variety of radio stations and types of programs, you are able to target your ads to more specific groups and interests. You can even have your ads added to many different stations. Radio ads are also pretty negotiable and have not seen as much inflation as other forms of media.
The biggest disadvantage is that people hate ads and can easily change to a different station during the commercial break. This means your ad may not be heard by as many people as you would hope. During commercial breaks, many people simply tune out the radio until the music comes back on, which makes radio ads an iffy choice.
Like radio commercials, TV ads can reach a lot of people but are also easy to ignore. However, there are many benefits to television advertising. As long as you make a catchy commercial, TV could be a great option.
When you use TV to advertise, you can reach a large number of people on a regional or national level. You will also be able to reach a large number of people in a short amount of time, which is a huge benefit. One huge benefit of TV advertising is that you can utilize sound and images to get your point across. You don’t have to rely on a voice to sell your business or a picture of a product to draw attention.
Just like every form of advertising, TV ads have their drawbacks. One of those drawbacks is that it can be difficult to get a good ad spot. Most of the prime commercial spots are booked way in advance, meaning you may end up with an ad that is early in the morning or later at night. You also have to get your message across quickly since most ad spots are 30 seconds or less, meaning you have to be catchy and informative in a short amount of time.
Newspapers were once a common medium for businesses to advertise their products and services. But newspapers have become less and less popular as technology has grown, which makes them an iffy choice. However, there are still some advantages to newspaper advertising.
Newspaper advertisements allow you to reach a certain geographic area, which is ideal if you own a local business. You will be able to target the city you work in. You will also be able to change up the size, style, design, and other elements of your ads to make them work in different places in the newspaper. Your ads are also out there to stay, they do not only last a few seconds like radio ads. Customers will be able to go and revisit your ad again and again.
However, newspaper ads can be pricey. Newspaper ads can easily be overlooked and may not reach your target audience. Like we already mentioned, newspapers are becoming less popular. If you are trying to target a younger audience, they may not have access to newspapers.
Portable Billboard Advertising
While regular billboards can be a great form of advertising, portable billboards may be an even better decision. Billboards will never go out of style, which makes them a great choice. Let’s take a look at some advantages and disadvantages.
One advantage of a portable billboard is that you can seek out your target market. If there is an event going on that attracts your main audience, you can simply drive to that location and get your business name out there. With a portable billboard, you will always be able to get in front of people!
One disadvantage of a portable billboard is that you may miss some of your main target markets if you are constantly driving your billboard to different locations. But really, we don’t see that as a disadvantage! We may be a little biased.
If you want to invest in a portable billboard for your business, get started now! Portaboards can help you get the billboard you need and an advertisement that offers many benefits. We offer a variety of different portable billboards that you can choose from, allowing you to find the perfect one for your business. While all of these forms of advertisements offer benefits, we believe portable billboards are the best! Contact us to learn more.