How do you choose where to put your billboard? Do you pick a location that is close to your business? Do you choose a location that you know gets heavy traffic? Do you consider your target audience and where you will find most of that demographic? Do you pick a location in the heart of town or close to the highway?
These are all things you need to consider when you are choosing your location for a static billboard. However, a mobile billboard is another story! When you have a mobile billboard, you can move it to different locations, drag it around town wherever you drive, or leave it in one spot for a while. Mobile billboards make it possible to target different audiences in different locations, giving you the most exposure possible.
At Portaboard, we can provide you with the portable billboard you need to get the job done and advertise your product or business with ease. We offer a variety of mobile billboards that you can buy, lease, or rent! From small hitch billboards to backlit and four-sided portable billboards, we can provide you with the mobile advertisements you need and want for your business.
After you choose the perfect mobile billboard for your business and as you start to plan the design, it is important to think about where you will be advertising with this billboard. The beauty of our billboard products is that if one location isn’t working, you can move it somewhere else! In this blog, we wanted to give you some tips for where to advertise with your billboard. There are some locations that will simply help you thrive! Read on to learn more and contact us with questions you have about our mobile billboard products.
Favorite Local Areas
There are areas in every town where locals love to spend time and simply chill. Whether that place is a park, a mall, or a full section of town, this is a great place to drive your mobile billboard around. If you have a downtown area, drive the main streets so that pedestrians and other drivers can see your advertisement. When you target these popular local areas, you will be able to get the attention of a lot of locals, which can help your business thrive. If you know that some areas in town get busier at different times of the day or different days of the week, be sure to drive through those locations with your billboard during those times.
Parades are popular in many cities and citizens love them. People will line the streets to watch the fun floats go by. Driving your mobile billboard through the parade is a great way to advertise your business and reach a ton of people. Obviously, you will need to get permission to drive your billboard through the parade, but many businesses create floats to advertise their business, you could easily substitute a float for a mobile billboard and add decorations to your portable billboard to draw attention to your advertisement. This is a simple way to reach a wide audience quickly.
Concerts and music festivals are another great place to bring your mobile billboard. Depending on what type of business you own, who your target demographic is, and the type of people who will be at the concert, you could really help your business by driving around these areas. If your target demographic is people in their mid-20s to late 30s, music festivals are a great place to advertise. These events are always packed full of those younger adults.
Outdoor Events and Festivals
Throughout the warmer months, there are tons of outdoor events and festivals. Whether it is a music festival, an annual farmers market, a food truck rally, or any other outdoor event, you will be able to advertise your business and reach a wide variety of people. These events are popular and many people enjoy spending at least a few hours at them. Whether you drive around the event with your billboard or you simply park your billboard in a high-traffic location at the event, your billboard is sure to be noticed.
If your target demographic is college-aged students, bringing your mobile billboard around college campuses is an obvious choice. Even just parking your billboard near campus can help you reach a larger number of your target market. This is a great way to advertise new restaurants, music festivals, local events, and special sales. Many college students enjoy putting their money toward experiences rather than material items. Which is why advertising events in this area is a great choice. They are also always looking for a good sale and great food. So if you own a venue, a restaurant, are planning an event, or are throwing a huge sale, college campus is the place to advertise.
Whether you park your mobile billboard right out front of the storefront of your park it somewhere within a mile radius, having your portable billboard close to your business can really help bring in more customers. Many businesses see success by simply leaving the billboard within sight of their business. So even when you aren’t driving your billboard around, it can still be beneficial while sitting in front of your store.
These are a few of the best places to bring your mobile billboard that can help you get the most exposure and reach your target audience. Hopefully, this blog gave you some ideas for where to bring your portable advertisement this weekend! If you have yet to add a mobile billboard to your advertising efforts, now is the time! Find the billboard that is right for your needs and start planning the design. Portaboards can help you get the billboard you need for your business. Contact us today to learn more.