When it comes to marketing campaigns, you have to think critically about every aspect in order for the campaign to be as successful as possible. From the time you post your Facebook ads to the timeslots you choose for your TV commercial. It all matters when you are trying to run a successful campaign.
The same goes for a mobile billboard campaign. While you can easily slap one of our portable billboard products onto the back of your truck and drive around town for a while, there are certain aspects you want to think about and steps to take before you simply dive in.
At Portaboards, we offer the portable billboard you need to run a successful marketing campaign. Whether you buy or rent from us, we can help you create beautiful mobile billboards that can add a unique touch to your campaign. In this blog, we are going to talk about the steps you should take in order to create a successful mobile billboard campaign. Read on to learn more and contact us today!
Consider Your Budget
Before you start any marketing or advertising for your business, you need to think about your budget and what will work for you. Some methods of advertising, such as television commercials, can be extremely costly and may not run at the times you want. Our mobile billboards are a great option for most budgets.
Portaboards offer different options to make it even easier on your budget as well. With options to buy and rent, you can find the best option for you. When you buy a mobile billboard from us, you won’t have to pay that monthly cost, which can be high for conventional billboards. But if that isn’t an option right now, renting a portable billboard is another great option. Once you figure out your budget, feel free to request a quote from us!
Plan Your Billboard
What you are actually advertising should also be considered. While you can always order new signage for your mobile billboard, you want to be strategic in what you are advertising. If you are opening a new location, advertise that. If you are dropping a new product, add product pictures and benefits to your signage. If you are planning an event, have event details listed on your mobile billboard.
You don’t just want to throw anything on a billboard, while this can simply help people recognize your business and remind them that you are in town, you should plan your signage more strategically. Choose something special to advertise that will get people excited.
Determine Your Audience
You will also want to think about your audience when planning a mobile billboard campaign. Are most of your customers college students or moms? Are you a restaurant that you notice has become popular for Sunday brunch?
Before you create your signage and campaign, think about who your audience is and who you want to advertise to. This can help you come up with new ideas and create a campaign that will be successful. You can also use your audience to make your signage more personal and targeted toward them. While that may seem obvious, it is a great way to get people to acknowledge and connect with your brand.
Plan Your Route
Based on your audience and what you are marketing, you can then create a route that you will drive around with your portable billboard. While you could just aimlessly drive around town with your billboard in tow, this is not going to provide the most successful results, although it might still be beneficial!
Plan your routes around the popular areas of town during rush hour. If your target market is college students, drive around campus and popular college hangouts. If you have a new location opening, drive near your current location and the new location. Planning your route ahead of time will make your mobile billboard campaign be more successful.
These are some steps that you should follow when planning a mobile billboard campaign. Mobile billboards are a unique form of advertisement that will be eye-catching to your audience and help you use your marketing money more efficiently. By following these steps, you can create a successful campaign with the help of Portaboards! Be sure to check out our products and contact us with any questions you may have.